The software division of Bravura Marketing
Grand Rapids, Michigan
We design and build the operating platform a business runs on: orders, inventory, accounting integration, reporting and customer portals in one system you own.
See it run
One order followed through the whole company: from the portal it arrived through, to the pick, the truck, the invoice, the bank and the books, ending with a question answered from live data.
One order, start to finish
Every step reads the record the step before it wrote.
Trusted by
One platform
We build the operating platform a company runs on. Every module reads the same record, so nothing is entered twice and every report comes from live data.
One record for customers, orders, inventory, people and money, shared by every module built on it.
Tax, compliance, costing, reporting and integrations, each subscribing to the events the platform publishes.
Order management and CRMSelected
Order accepted, picked up by Inventory and warehouse, Integration layer
One platform. Every module reads the same record.
Before and after
Each tool solved a problem when it was bought. The cost is the work between them: orders entered twice, counts that disagree, a month-end done by hand. We replace the stack with one platform. Below is the same order-to-cash process on a typical stack and on one platform.
A typical stack
One platform
Modules that run on it
The operating platform
One record for customers, orders, inventory, people and money.
E-commerce platform and Automation tools
Web orders reach the back office through an automation flow that nobody maintains.
On the platform, web orders land in the same order queue as every other channel, with no automation between the store and the back office.
Automation tools and Accounting system
The automation that posts sales to the accounting system stops on its first error, and the gap is found at month-end.
On the platform, each sale posts to the accounting system through an accounting integration that retries and reports every failure.
Marketplace and Warehouse app
Marketplace orders are entered into the warehouse app by hand, one screen to the other, every day.
On the platform, marketplace orders arrive automatically into the same queue and allocate stock without re-entry.
Warehouse app and Industry-specific ERP
The warehouse app and the ERP each hold a count of the same shelf, and by the end of the week the two disagree.
On the platform, one inventory record holds the count and every other system reads it.
Accounting system and Spreadsheets
The books are corrected at month-end from a workbook that one person knows how to rebuild.
On the platform, the books are reconciled daily against the bank and the ledger, with exceptions queued for review.
01Orders arrive
Before
An ordering portal, a marketplace, email and text messages to reps
Orders arrive through several channels in different formats, and there is no single queue.
After
Every order lands in one queue with the customer, pricing and open balance attached, whatever channel it came through.
02Accept and credit-check
Before
Order tools and the accounting system
The customer's balance is looked up in one system while the order waits in another.
After
Credit terms and the open balance are already on the order when it is accepted.
03Allocate stock
Before
The ERP, the warehouse app and any compliance system
Each system holds a different count, so someone reconciles a spreadsheet before any stock is committed.
After
The platform holds one count by batch and serial, and only released, unreserved stock can be allocated.
04Pick and pack
Before
Warehouse app and ERP
Batches are scanned into totes in one system, and every split is entered again by hand in the others. Entered twice
After
Each scan is recorded once in one inventory, and a split is written once with its custody timestamp.
05Build the shipping paperwork
Before
A carrier portal or compliance system, filled in by hand
Batches that were already scanned are typed again into the shipping document. Entered twice
After
The platform builds the document from the picked lines and files it, so nothing is typed a second time.
06Dispatch
Before
Printouts from two systems and a transport record in a third
Carrier, driver and vehicle are entered a third time. Entered twice
After
Carrier, driver and vehicle fill in from the transport record, and every document prints from the same order.
07Deliver and accept
Before
The customer's receiving record and the marketplace status
A rejected line needs a return in one system and a restock in another.
After
A rejection returns the stock to its location and drafts the credit memo in one step.
08Invoice
Before
Accounting system
The accepted order is entered a second time into the accounting system to create the invoice. Entered twice
After
The invoice posts to the books automatically when the order ships, exactly once, traced back to its order.
09Collect
Before
Accounting system and the marketplace
Payments land in more than one place, and the payment status never reaches the order.
After
Payments apply to their invoices, and the order shows that it is paid.
10Reconcile
Before
Spreadsheets and a BI tool
Month-end is done by hand: every system is checked against the others.
After
There is one record to reconcile, and the daily reconciliation has already found the exceptions.
The cost of a fragmented stack is mostly labor, and it never shows up on an invoice.
What we build
Sales, inventory, accounting, compliance, reporting and people. Open an area to see its software running. Every demo runs on invented data, and the frame says so.
Orders from every channel land in one queue with the customer, pricing and open balance already attached.
The technical detailOrder desk
Order management brings portal, sales-rep and emailed orders into one queue with credit, terms and customer pricing already applied. Each order is accepted or rejected once and is never entered into a second system.
Fordistributors and producers that take orders through more than one channel
B2B ordering portal
The B2B ordering portal gives approved trade customers a catalog priced for their account, ordering by the case and order status from submitted to shipped. Customer credentials are rechecked nightly, and the portal belongs to the company rather than to a marketplace.
Forcompanies that sell to approved trade accounts
Custom CRM
A custom CRM holds accounts, contacts, territories, samples and the pipeline on the same record as orders and receivables. Built around the company's own sales process, it adds a new rep as a login rather than as another seat license.
Forsales teams paying per seat for software that does not fit how they sell
Quotes to cash
Quote-to-cash turns a quote into an order, the order into an invoice, and the invoice into a payment link. Every document is generated from the live record, so the quoted price carries through to the invoice unchanged.
Forcompanies that quote before they bill
Client portal
Customer and dealer portals let customers approve quotes, pay invoices and check order status, and give dealers their leads, orders and materials in one place. Status questions are answered on screen instead of by phone, and every screen carries the company's brand.
Formanufacturers that sell through dealers, and firms with repeat customers
Custom storefront
A custom e-commerce storefront replaces the rented platform, its app stack and its cut of every order with a store the company owns. Customers, order history and gift-card balances move over in rehearsed runs, reconciled on counts and totals before cutover.
Forbrands paying platform fees and a stack of app subscriptions
The platform keeps one count of what is on hand, tracked by batch or serial from receiving to shipping.
The technical detailScan to stock
Batch and serial inventory tracking records every movement against the unit's batch or serial number, so one scan receives, locates and counts it everywhere at once. On-hand is derived from movements rather than typed in, and the handheld scanners keep working offline.
Fordistributors, producers and resellers that track inventory by the unit or the batch
See the buildPick and pack
Pick, pack and ship assigns batches to totes and totes to orders, and records a timestamp and a name at every hand-off from the shelf to the truck. Anything on hold, recalled, expired or awaiting a lab result is stopped at the pick.
Forwarehouses that must record who handled each unit and when
Cycle counts
Cycle counting compares what is on the shelf with what the system expects and turns each difference into a proposed adjustment with a reason code. Nothing changes until a supervisor approves it, and the trail records who counted, who approved and why.
Foroperations that answer to an auditor, a regulatory agency or a lender
Shipping documents
Shipping documents and labels are built from the picked lines, so the paperwork matches the load. Carrier, driver and vehicle fill in from the dispatch, the document number lands on the order and the invoice, and a rejected line drafts its credit memo.
Forcompanies that ship goods with paperwork that has to match what left the dock
Inventory analytics
Inventory analytics watches sell-through and lead times per item, flags what is running low and drafts the reorder before stock runs out. Slow movers and dead stock are listed with their value on the shelf.
Forcompanies that stock product in one building or many
Invoices, payments and costs post to the books automatically, and the ledger moves only after it reconciles.
The technical detailAccounting integration
Accounting integration posts invoices, credit memos and payments from the platform into the accounting system automatically, once, with a link back to the order. The existing ledger stays in place, and nobody enters an order a second time.
Forcompanies that re-enter orders and payments into accounting by hand
Bank feeds
Bank feeds and reconciliation pull bank activity into the books and categorize it by rules that learn from corrections and never overwrite them. Reconciliation becomes a short review of the few lines that need a person instead of an afternoon of matching.
Forfinance teams that lose days to month-end
Deposit matching
Cash application splits one bank deposit across the invoices it paid, suggests matches where the amounts line up, and holds unapplied cash visibly until it is placed. Every invoice shows what paid it, and every deposit shows where it went.
Forcompanies whose customers pay several invoices with one payment
See the buildTax ledger
The tax calculation and compliance ledger computes tax on every invoice line, on the correct base, on the day it is owed. The liability accrues at sale, the quarterly return is prepared from the ledger, and every computation is retained line by line.
Fordistributors and producers that owe a product tax their other systems do not track
Batch costing
Batch costing follows cost from raw materials through intermediates to finished goods, with labor and overhead absorbed at every conversion. Each batch record holds its inputs, lab results and yield, and cost of goods posts when the order ships.
Forproducers that make what they sell
Parallel run
Data migration and parallel run bring history over flagged as imported, then run the new ledger, payables and statements beside the old books. Two periods close on both and reconcile to the cent, and the outside accountant signs off before anything switches.
Forfinance leads that need the new ledger proven before a year-end runs on it
Invoice follow-up
Accounts receivable automation sends reminders on a schedule with a payment link attached and keeps agings current by customer and by entity. The finance team sees who opened, who paid and who needs a call, and steps in only where a person is needed.
Forcompanies that sell on terms
Regulatory systems, vendor platforms and legacy tools are connected to one record, with every exception tracked.
The technical detailCompliance sync
Regulatory system integration keeps the agency's system as the system of record: every movement is sent, confirmed and recorded, and a retry never creates a duplicate. Nothing is sellable until the agency confirms it passed, and a rule change is a setting.
Forcompanies whose inventory is legally defined by a regulatory system
Reconciliation
Automated reconciliation checks the company's records against the regulatory system every night, batch by batch. The few that differ land in a queue with a reason and an owner, so a discrepancy is found overnight, before an inspection.
Forcompanies for which a count discrepancy is a compliance finding
Scheduled failover
Vendor platform extensions add the features a vendor's platform does not offer and bring several vendors into one system. One server-side layer connects the vendors, corrects their data and adds automation, such as a backup connection that switches on for business hours.
Forresellers and service providers built on another vendor's platform
See the buildIntegration layer
The event-driven integration layer publishes every order, movement and payment as an event with a retry and a delivery receipt, replacing automation flows that fail without notice. A new automation is one more subscriber to events the platform already publishes.
Foroperations that run on automation flows, scripts and spreadsheets
Dashboards, reports and plain-language questions all draw on the same live data for every location.
The technical detailMulti-location dashboard
The multi-location dashboard shows every location's day in one place: sales, margin, cash and labor, ranked so the site that is slipping sits at the top. It reads what the point-of-sale and back-office systems already publish, and nothing is replaced.
Foroperators running the same procedures in many locations
Plain-language reporting
Plain-language reporting answers questions about the business from live data, with every business term defined once and used the same way in every answer. Which customers are past due, what shipped last week and where inventory is short are answered without a report request.
Forowners and finance leads who wait on someone else for a number
Shrink monitoring
Shrink and variance monitoring reconciles purchases, sales and counts every week instead of once a year. Short deliveries, mispriced items and missing stock are reported with the paperwork behind each number, while the loss is still small.
Forstores and warehouses that find shrink once a year, at the annual count
Alerts and agents
Automated alerts and agents subscribe to the platform's events and raise a stalled deal, an overdue invoice or a quiet account to the right person, around the clock. Nothing reaches a customer without a named person approving it.
Forcompanies where stalled deals and overdue invoices are noticed late
Registration, events, check-in, scheduling and messaging run on one record per person.
The technical detailVetting queue
Registration and vetting collect the safety and consent details a program needs once, then route each application through a review queue with required checks before approval. A family or a manager looks after several profiles from a single login.
Fornonprofits, clubs and programs that approve people before they take part
See the buildEvent capacity
Event registration and capacity fill each event to its limit and never past it. When someone drops out, the waitlist promotes the next person and notifies them, and staff watch registrations and check-ins arrive on one live screen.
Fororganizations running events with a limited number of places
See the buildQR check-in scans the code on each person's phone with the event app, counts the check-in once however many times it is scanned, and prints a name badge. A printer fault never holds up the line.
Forevents that need fast check-in and a record of who arrived
See the buildAssignment
Assignment and scheduling tools put needs, notes, history and current placements on one screen while staff pair people and fill stations. One click notifies everyone assigned, and the pairing decision stays with a person who has the whole picture.
Forprograms that pair participants with volunteers or mentors
See the buildMessage delivery log
Automated messaging sends confirmations, reminders, approvals and follow-ups from triggers across the program. Every send is logged with its delivery status, so a message that someone says never arrived can be checked.
Forteams sending confirmations and reminders from a shared inbox
See the buildShift scheduling
Scheduling, time and certifications let crews clock in from a phone, build schedules against the hours the business is actually busy, and flag certifications before they lapse. Missing punches are raised and fixed before payroll runs.
Formulti-site teams running on hourly crews
Where to start
Start with a systems audit.
We map how your company runs today, find every hand-off and every place data is entered twice, and turn that into a phased plan with a fixed price per phase.
Each of these modules reads the same record, so nothing is entered twice.
Case studies
Four products designed, built and shipped by Bravura Development. Each case study names what the product replaced, what it proves in its own code, and what it does not do.
Work by stage
The CRM we build for companies
One system for how a company sells, bills and gets paid
A typical build replaces a prospect spreadsheet, a subscription invoicing tool and the hours spent matching deposits to invoices with one system shaped around how the company sells, bills and banks. The screens here are from one of those builds, for a services firm.
Read the case studyScan to stock
Built for a distributor client
One ERP for every operation of a large-scale distributor
A full ERP that runs every operation of a large-scale distributor on one system: where every unit is, what it cost, who bought it and whether the bank agrees, with integrity enforced in the database.
Read the case studyBuilt for a nonprofit client
From three forms and a shared inbox to one platform
Vetting, capacity-safe registration, check-in with printed badges, assignment and more than thirty automated email types with a delivery log, on one platform with a companion app.
Read the case studyScheduled failover
Built for a client
The layer that makes two vendor systems behave like one product
Middleware over two vendor systems that adds what neither offers: a customer device portal, a staff fleet view, scheduled failover and order automation.
Read the case studyEvery claim in these case studies is backed by something in the product's code.
All case studiesWho we build for
Six kinds of company we build for, each with the symptoms its operations lead describes, the modules that address them, and the first step.
The same platform covers beverage alcohol, pharmaceuticals, firearms and food, and any other product a regulatory system tracks before it can be sold.
Modules to start with
Questions this answers
First step
We map one day of orders from arrival to the books, one hand-off at a time, and mark every place a record is entered twice. That map becomes the phased plan.
Read more about this industryModules to start with
Questions this answers
First step
We start with a few locations, including the hardest one, and read their data before anything is written back. Nothing changes at the counter until the numbers are proven.
Read more about this industryModules to start with
Questions this answers
First step
We start from last month's platform and app invoices and show, line by line, what a storefront the company owns would replace, before any price is set.
Read more about this industryModules to start with
Questions this answers
First step
We map how a new dealer is found, signed and supplied today, find where that depends on one person, and start there.
Read more about this industryModules to start with
Questions this answers
First step
We start from the forms and spreadsheets the organization runs on today, map them onto one record per person, and show the next event running on it.
Read more about this industryModules to start with
Questions this answers
First step
We list what customers ask for that the vendors cannot do, check each vendor's documentation against the list, and say what can be built around it.
Read more about this industryIf none of these fits, the audit still starts the same way.
How we work
Discovery comes first and sets the price from real invoices and a mapped order-to-cash process. Each phase then ships one module, switches off one rented tool, and is accepted against a test the client can run.
A typical sequence for a distributor. The sequence for each client is set at the audit.
Acceptance test
A signed-off map of the current systems with real costs from the company's own invoices, the accountant's acceptance criteria for the books in writing, and every open question answered or consciously deferred.
What the client gets first
Every estimate is replaced by a figure from the company's own invoices, and the order-to-cash process is mapped one hand-off at a time.
Acceptance test
Every accepted order reaches the accounting system without a person entering it a second time, and the tax accrued for the period reconciles to the invoices.
What the client gets first
Orders are entered once, and the order channel no longer depends on a platform the company rents.
Acceptance test
A full physical count at every location matches the platform's count within the agreed tolerance and, where there is one, the compliance system's records, and every outgoing shipping document for a week was created from the platform.
What the client gets first
One count of stock across every system, and shipping paperwork built from the pick.
Acceptance test
A month of production runs is costed to the batch and posted to the books by entity and activity, with no login to the old production system.
What the client gets first
A cost per batch the accountant can defend.
Acceptance test
Cutover is complete at a reconciled period end with the outside accountant's written acceptance, and the first period after cutover closes on the platform alone.
What the client gets first
A period closed on the new books that reconciles to the old ones to the cent, signed by the accountant.
Acceptance test
The monthly reporting package, the tax return support and the reconciliations the auditors test all come out of the platform without a spreadsheet or a login to the old ledger.
What the client gets first
The monthly reporting package for the lender or the board comes out of the platform.
A sample of the lists every phase carries: assumptions, exclusions and acceptance tests. The real lists are written for each client during discovery.
What the price assumes
What it does not include
What it is accepted against
Each phase has a fixed price and an acceptance test the client can run, and the next phase starts only when it passes.
How we work, in fullFAQ
Risk, the accounting system already in place, data migration, reporting, and ownership.
Anything else is answered in the audit.
Yes, and the largest risk is the ledger, so it moves last. The accountant's acceptance criteria are written down before the build, the new books run beside the old ones until two periods reconcile to the cent, and nothing switches until the accountant signs. Every phase before that is useful on its own and accepted against a test you can run.
It stays on day one. An accounting integration posts invoices, credits and payments into it automatically, so nothing is entered a second time while the books stay exactly as your accountant knows them. Whether it is replaced later is decided on evidence, after the new ledger has matched it, and some companies keep it.
No. Every system in a typical stack has a documented way to export its data, and discovery names any gaps before a price is set. History lands flagged as imported and is never altered, record counts and totals are reconciled from source to target, and a retired system stays read-only until the next financial audit has passed.
Sometimes you should, and we will say so. During discovery we put the off-the-shelf options beside the build, with their gaps and their total cost of ownership. A build wins when the work that makes your company different is exactly what the packaged product leaves out.
The first module ships in weeks rather than quarters. The biggest gap ships first, usually order management and the accounting integration, and every phase names the first thing the client gets from it. Nobody waits for the whole platform to see something work.
Discovery comes first, so the price is set from the company's own invoices and its mapped order-to-cash process rather than from a guess. Each phase then has a fixed price, a written list of what it assumes and what it excludes, and an acceptance test. Anything new is quoted before work starts.
Yes. The platform exposes a reporting layer the BI tool reads directly, and the reports the finance team relies on are rebuilt against it before any ledger moves.
Rules are held as versioned configuration with effective dates, not written into code. When a rulebook is rewritten or a new form is published, the change is a new version of a setting, and every past computation keeps the rule it was made under.
Yes. What Bravura Development builds for a client is the client's, and the specifics of ownership, hosting and support are agreed in writing with each client before a project is accepted.
Get started
Systems auditFree, no preparation
We map how your company runs today, find every hand-off and every place data is entered twice, and turn that into a phased plan with a fixed price per phase. The first conversation is free and needs no preparation.
Close enough, we come to you. Farther out it works the same over a call.
At minimum, you leave with a map of your own operation.
Systems audit
Ready
