The software division of Bravura Marketing
Grand Rapids, Michigan
We build one system for your orders, inventory, accounting, reporting and customer portals, shaped around how your company already works. You own it.
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The problem
Each tool was bought to fix one problem. Your team's week goes on the work between them.
The solution
Every part of it shares the same data. Each order is entered once, and every report runs on live numbers.
Order management and CRMSelected
Shares data with
Inventory and warehouse, Accounting and finance, Compliance integration, Reporting and analytics, Integration layer
The bank, shipping carriers, payment processors, email and text messaging, and the vendor platforms a reseller builds on. Regulatory tracking systems, the current accounting system and BI tools stay where they are.
See it run
The order is picked, shipped, invoiced and paid. Then someone asks the system a question about the business and gets the answer.
One order, start to finish
Services
Pick an area to see its software running.
Everything between a customer and an order: the order queue, the CRM, quotes, portals and the storefront.
Learn more about Sales and CRMOrder desk
Portal, rep and emailed orders land in one queue with credit, terms and pricing already checked. Each order is accepted once and never retyped.
Best fordistributors and producers that take orders through more than one channel
B2B ordering portal
Approved trade customers order by the case from a catalog priced for their account and track each order to delivery. Their credentials are rechecked every night.
Best forcompanies that sell to approved trade accounts
Custom CRM
Accounts, contacts, territories, samples and the pipeline live with orders and invoices, shaped around how your team sells. Adding a rep adds a login, with no seat fee.
Best forsales teams paying per seat for software that doesn't fit how they sell
Quotes to cash
A quote becomes an order, the order becomes an invoice, and the invoice carries a payment link. The quoted price carries through unchanged.
Best forcompanies that quote before they bill
Client portal
Customers approve quotes, pay invoices and check order status without picking up the phone. Dealers get their leads, orders and materials in one place.
Best formanufacturers that sell through dealers, and firms with repeat customers
Custom storefront
A store you own replaces the rented platform, its app stack and its cut of every order. Customers, order history and gift-card balances move over and are checked before launch.
Best forbrands paying platform fees and a stack of app subscriptions
Receiving, picking, counting, shipping and reordering, all from one count of what's on hand.
Learn more about Inventory and fulfillmentScan to stock
Every unit is tracked by its batch or serial number, so one scan receives it, shelves it and counts it. Stock levels come from real movements, and the scanners work offline.
Best fordistributors, producers and resellers that track inventory by the unit or the batch
See the case studyPick and pack
Every hand-off from shelf to truck is logged with a time and a name. Anything on hold, recalled, expired or still waiting on a lab result stops at the pick.
Best forwarehouses that must record who handled each unit and when
Cycle counts
Counts are compared with what the system expects, and each difference becomes a proposed adjustment with a reason. Nothing changes until a supervisor approves it.
Best foroperations that answer to an auditor, a regulatory agency or a lender
Shipping documents
Paperwork is built from what was actually picked, so it matches the load. Carrier, driver and vehicle fill in on their own, and a rejected line drafts its credit memo.
Best forcompanies whose shipping paperwork has to match what left the dock
Inventory analytics
Sell-through and lead times are watched for every item, and the reorder is drafted before stock runs out. Slow movers are listed with what they're worth on the shelf.
Best forcompanies that stock product in one building or many
From posting the invoice to closing the month: bank feeds, cash, tax, costing and the books themselves.
Learn more about Accounting and financeAccounting integration
Invoices, credit memos and payments post to your accounting system automatically, once, each linked back to its order. Your current books stay where they are.
Best forcompanies that retype orders and payments into accounting
Bank feeds
Bank activity flows into the books and is sorted by rules that learn from corrections. Reconciling becomes a short review of the few lines that need a person.
Best forfinance teams that lose days to month-end
Deposit matching
One deposit is split across the invoices it paid, with matches suggested where the amounts line up. Every invoice shows what paid it.
Best forcompanies whose customers pay several invoices with one payment
See the case studyTax ledger
Tax is calculated on every invoice line, on the right base, on the day it's owed. The quarterly return is prepared from the ledger, and every calculation is kept.
Best fordistributors and producers that owe a product tax their other systems don't track
Batch costing
Cost follows each batch from raw materials to finished goods, with labor and overhead included at every step. Cost of goods posts when the order ships.
Best forproducers that make what they sell
Parallel run
Your history moves over, then the new books run beside the old ones. Two periods have to match to the cent, and your outside accountant signs off before anything switches.
Best forfinance leads who need the new books proven before a year-end runs on them
Invoice follow-up
Reminders go out on schedule with a payment link, and agings stay current for every customer. The finance team sees who opened, who paid and who needs a call.
Best forcompanies that sell on terms
Regulatory systems, vendor platforms and older tools connected to the platform, with every exception tracked.
Learn more about Integrations and complianceCompliance sync
Every movement is sent to the agency's system, confirmed and recorded, and a retry never creates a duplicate. Nothing can be sold until the agency confirms it passed.
Best forcompanies whose inventory is legally defined by a regulatory system
Reconciliation
Your records are checked against the regulatory system every night, batch by batch. Any difference lands in a queue with a reason and an owner, well before an inspection.
Best forcompanies where a count discrepancy is a compliance finding
Scheduled failover
Adds what a vendor's platform doesn't offer and joins several vendors into one system, for example a backup connection that switches on during business hours.
Best forresellers and service providers built on another vendor's platform
See the case studyIntegration layer
Every order, stock movement and payment is passed along with retries and a delivery receipt, so nothing fails without anyone knowing. New automations plug into the same feed.
Best foroperations that run on automation flows, scripts and spreadsheets
Dashboards, reports and plain-language questions, answered from live data for every location.
Learn more about Reporting and analyticsMulti-location dashboard
Every location's day on one screen: sales, margin, cash and labor, with the site that's slipping at the top. It reads what each site's systems already export, so nothing is replaced.
Best foroperators running the same procedures in many locations
Plain-language reporting
Ask which customers are past due or what shipped last week, and get the answer from live data. Every business term means the same thing in every answer.
Best forowners and finance leads who wait on someone else for a number
Shrink monitoring
Purchases, sales and counts are checked every week. Short deliveries, mispriced items and missing stock show up with the paperwork behind them while the loss is still small.
Best forstores and warehouses that only find shrink at the annual count
Alerts and agents
A stalled deal, an overdue invoice or a quiet account goes to the right person, day or night. Nothing reaches a customer until a named person approves it.
Best forcompanies where stalled deals and overdue invoices get noticed late
Registration, events, check-in, scheduling and messaging, with one record for each person.
Learn more about People and programsVetting queue
Safety and consent details are collected once, and every application goes through required checks before approval. A parent or manager looks after several profiles from one login.
Best fornonprofits, clubs and programs that approve people before they take part
See the case studyEvent capacity
Events fill to their limit and never past it. When someone drops out, the next person on the waitlist moves up and is told, and staff watch it all on one live screen.
Best fororganizations running events with limited places
See the case studyStaff scan the code on each person's phone, the check-in counts once however many times it's scanned, and a name badge prints. A printer fault never holds up the line.
Best forevents that need fast check-in and a record of who arrived
See the case studyAssignment
Staff pair people and fill stations with needs, notes and history on one screen, and one click tells everyone where they're assigned. A person makes every pairing.
Best forprograms that pair participants with volunteers or mentors
See the case studyMessage delivery log
Confirmations, reminders, approvals and follow-ups go out on their own. Every send is logged with its delivery status, so a message someone says never arrived can be checked.
Best forteams sending confirmations and reminders from a shared inbox
See the case studyShift scheduling
Crews clock in from a phone, schedules follow the busy hours, and certifications are flagged before they lapse. Missing punches get fixed before payroll runs.
Best formulti-site teams running on hourly crews
Not sure where to start?
Tell us what slows your team down.
The systems audit is free, and we'll show you what to fix first.
Case studies
Work by stage
The CRM we build for companies
A CRM built around how a company sells, bills and gets paid
A typical build replaces a prospect spreadsheet, a subscription invoicing tool and hours of matching deposits to invoices. The screens here are from one of those builds, for a services firm.
Read the case studyScan to stock
Built for a distributor client
An ERP that runs a large distributor end to end
It tracks where every unit is, what it cost, who bought it and whether the bank agrees.
Read the case studyBuilt for a nonprofit client
From three forms and a shared inbox to one platform
Vetting, registration that never overfills, check-in with printed badges, volunteer assignment and more than thirty automated emails with a delivery log, plus a companion app for event days.
Read the case studyScheduled failover
Built for a SIM hosting client
Two vendor systems, working as one product
It adds what neither vendor offers: a customer device portal, a fleet view for staff, scheduled failover and automated orders.
Read the case studyWho we build for
Pick the industry closest to yours. If none of them fits, the audit starts the same way.
How we work
It starts with a free conversation. Then we map how your business runs today and where the time goes.
You get a phased plan. Each phase has its own fixed price and a written test it has to pass.
The biggest problem goes first, usually orders and accounting. Every phase is useful on its own, and you sign it off before the next one starts.
Your current systems keep running beside the new one. We switch over only when the books match to the cent and your accountant signs off.
FAQ
What owners and finance leads ask us first.
Something else on your mind? Ask us in the audit.
It can be, which is why your accounting moves last. Your accountant's rules for the books are written down before we build, and the new books run beside the old ones until two periods match to the cent. Every phase before that is useful on its own and has to pass a test you sign off.
It stays. From day one we post invoices, credits and payments into it automatically, so nobody retypes them and your accountant works the way they always have. Whether you replace it later is decided on evidence, once the new books have matched it. Some companies keep it.
No. Every system in a typical stack can export its data, and discovery flags any gaps before a price is set. History comes across marked as imported and is never altered, the record counts and totals are checked from old system to new, and a retired system stays read-only until your next financial audit has passed.
Sometimes you should, and we'll tell you so. During discovery we set the off-the-shelf options beside a build, with their gaps and their total cost of ownership. A build wins when the work that makes your company different is exactly what the packaged product leaves out.
Weeks, not quarters. The biggest problem ships first, usually order management and the accounting integration, and every phase starts with something your team can use.
Discovery comes first, so the price is worked out from your own invoices and a map of how your orders move. Each phase then has a fixed price, a written list of what it assumes and leaves out, and a test it has to pass. Anything new is quoted before work starts.
Yes. Your BI tool reads the platform's reporting layer directly, and we rebuild the reports your finance team relies on before the books move.
Rules live in dated settings rather than in the code. When a rule changes, we add a new version of the setting, and everything calculated before keeps the rule it was calculated under.
Yes. What we build for you is yours, and the specifics of ownership, hosting and support are agreed in writing with each client before a project starts.
Get started
Free, nothing to prepare
We map how orders, stock and money move through your company today, and every place your team types the same thing twice. Then we turn that into a phased plan with a fixed price for each phase.
If you're nearby, we'll come to you. If not, we do it on a call.
The map is yours to keep, whether or not you hire us.
Systems audit
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