E-commerce brands
Brands selling on a rented platform with a dozen apps bolted on.
- “We pay for app after app, and none of them talk to each other.”
- “The platform takes a cut of every order on top of the monthly fee.”
- “Large orders still arrive by email because the store can't take them.”
What the apps really cost
Loyalty, reviews, testing, promotions, forms and analytics each come with their own subscription and their own script. We build them into one store with one customer record, and the separate bills stop.
A storefront the business owns
Catalog, variants, promotions, checkout and accounts are software the business owns, with payments through standard processors, so the platform fee and the cut of every order go away. Large and custom orders get a quote desk that takes payment through the same checkout.
A move that keeps customers and rankings
Customers, orders, gift-card balances, points and reviews come across on their original identifiers, and every old address redirects. Passwords can't be exported from a rented platform, so shoppers sign in with an emailed code and nobody loses an account. The old store stays live until the new one has taken real orders.
A common worry
Moving platforms will cost us our search rankings and our customers.
Every old address redirects to its new page, customers sign in with an emailed code so no password is lost, and the old store keeps running until the new one has proven itself with real orders.
Questions it answers
- What is the real margin after discounts and returns?
- Which sizes lost sales because they were out of stock?
- What does each app cost against what it earns?
Get started
Start with a free systems audit.
We start from last month's platform and app invoices and show, line by line, what an owned store would replace, before any price is set.
Based in Grand Rapids, Michigan. Or email dev@bravuramarketing.com.
Systems audit
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