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Manufacturers with dealer networks

Manufacturers that sell through installers, dealers or distributors.

  • Our growth depends on one person's network.
  • Website leads go to an inbox, and nobody knows which dealer closed them.
  • We research new dealers by hand, one area at a time.
  • A pipeline the company owns

    Prospects, dealers, contacts and every conversation live in one CRM built around how the company signs partners. A new rep is a login, and the relationship history stays when a person leaves.

  • Leads routed and credited

    Every inquiry from the website is routed to the right dealer with its source kept, so the manufacturer knows which dealer closed it and which campaign started it.

  • A portal for the network

    Dealers sign in for their leads, their orders, their marketing materials and their training, so the network runs on a system instead of on phone calls.

  • Sample tracking on the deal

    When a sample ships, its tracking sits on the deal. Delivery moves the deal forward and notifies the rep, so the follow-up happens while the sample is still on the desk.

The objection

Our current CRM works well enough.

Then we migrate it rather than reinvent it. Contacts, deals and history come across with their stages mapped, and the team keeps the same shape of pipeline without paying for every seat.

Questions this answers

  • Which dealers have not ordered this quarter?
  • Which leads have waited more than a day for a reply?
  • Which samples were delivered without a follow-up?

Book a systems audit

Start with a systems audit.

We map how a new dealer is found, signed and supplied today, find where that depends on one person, and start there.

Built in Grand Rapids, Michigan. Or write to dev@bravuramarketing.com.

Systems audit

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