Manufacturers with dealer networks
Manufacturers that sell through installers, dealers or distributors.
- “Our growth depends on one person's network.”
- “Website leads go to an inbox, and nobody knows which dealer closed them.”
- “We research new dealers by hand, one area at a time.”
A pipeline the company owns
Prospects, dealers, contacts and every conversation live in one CRM built around how the company signs partners. A new rep is a login, and the relationship history stays when a person leaves.
Leads routed and credited
Every inquiry from the website is routed to the right dealer with its source kept, so the manufacturer knows which dealer closed it and which campaign started it.
A portal for the network
Dealers sign in for their leads, their orders, their marketing materials and their training, so the network runs on a system instead of on phone calls.
Sample tracking on the deal
When a sample ships, its tracking sits on the deal. Delivery moves the deal forward and notifies the rep, so the follow-up happens while the sample is still on the desk.
The objection
Our current CRM works well enough.
Then we migrate it rather than reinvent it. Contacts, deals and history come across with their stages mapped, and the team keeps the same shape of pipeline without paying for every seat.
Where to start
- Custom CRMSales and CRMA custom CRM holds accounts, contacts, territories, samples and the pipeline on the same record as orders and receivables. Built around the company's own sales process, it adds a new rep as a login rather than as another seat license.
- Customer and dealer portalsSales and CRMCustomer and dealer portals let customers approve quotes, pay invoices and check order status, and give dealers their leads, orders and materials in one place. Status questions are answered on screen instead of by phone, and every screen carries the company's brand.
- Quote-to-cashSales and CRMQuote-to-cash turns a quote into an order, the order into an invoice, and the invoice into a payment link. Every document is generated from the live record, so the quoted price carries through to the invoice unchanged.
- Automated alerts and agentsReporting and analyticsAutomated alerts and agents subscribe to the platform's events and raise a stalled deal, an overdue invoice or a quiet account to the right person, around the clock. Nothing reaches a customer without a named person approving it.
Questions this answers
- Which dealers have not ordered this quarter?
- Which leads have waited more than a day for a reply?
- Which samples were delivered without a follow-up?
Book a systems audit
Start with a systems audit.
We map how a new dealer is found, signed and supplied today, find where that depends on one person, and start there.
Built in Grand Rapids, Michigan. Or write to dev@bravuramarketing.com.
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